Who’s behind it:

Natural Products Association (naturalproductsassoc.org), a nonprofit organization founded in 1936, representing retailers, manufacturers, wholesalers, and distributors of natural products, including food, supplements, and health and beauty products.

What it means:

*The product contains 95 percent natural ingredients—ingredients from renewable/plentiful resources found in nature (flora, fauna, mineral).

*The product doesn’t contain petroleum compounds.

*Producers use minimal processing to keep ingredients close to their natural form.

*Third-party auditors review the manufacturers’ documentation and an Natural Products Association committee oversees usage of the seal.

Look for it on:

Personal care products.