Companies often express commitments to social and environmental good, but how can you know they live up to those claims? One answer: Look for the B Corporation seal,
now earned by more than 680 mission-driven companies, from small favorites like Bhakti Chai, Back to the Roots, W.S. Badger Co., and Sambazon to biggies like Seventh Generation and Ben & Jerry’s.

To secure B (for benefit) Corp certification, a company’s structure and bylaws must
meet the seal’s standards (now recognized by law in certain states) and the company must undergo a yearly audit to assess measurable impact, such as reduced eco-footprint and community investment.

When compared with 2,000 other sustainable businesses, B Corp– certified companies scored 25 percent higher for environmental and social efforts in 2012.

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