This fair trade company has introduced four new facial skin care products and revamped packaging that accomplishes two goals with one beautiful label: It clearly communicates a mission to introduce social, economic and education initiatives in rural Africa and presents the company as a more sophisticated beauty line. This product features shea leaf extract and up-and-coming baobab leaf extract to replenish dry skin.
This company takes local national, and its Lotion Bar has us smitten. Like all Worker B products, it contains raw honey, an antimicrobial, enzyme-rich moisturizer, from the company’s hives and others local to Minneapolis. It also contains propolis, an antifungal resin that bees use to fend off invaders and skin care products use to fight dryness and irritation. The adorable tin and carved bar make it a great gift.
The name, the branding, the high-quality, plant-based ingredients: Sensible Organics’ 100 percent USDA Organic bath and body products will win over health fanatics and foodies alike. Even better, its organic deodorant actually works. Cornstarch and vegetable protein are old-school remedies for combating odor, while coconut oil and beeswax nourish and moisturize.
In addition to its U.S. supplements launch, Australian powerhouse Swisse is introducing clean personal care products that live up to the company’s respected name Down Under. Showing all ingredients on the front label proves Swisse isn’t hiding a thing, and that it wants customers to know what they’re getting. Standout ingredients include Echinacea, used to help manage skin conditions like eczema and psoriasis, and exfoliating bamboo. The back label lists what Swisse “leaves OUT”: parabens, SLS, synthetic fragrances, and other concerning ingredients.
There’s no stopping Giovanni now. The well-known hair and body care company continues firing off launches that appeal to busy, modern women accustomed to salon-quality hair products and treatments. The latest: a dry shampoo that doubles as a volumizer (can you say seamless day-to-night transition?). The first of its kind that we’ve seen in the natural channel, the unique, functional product blends nutrient-rich botanicals with organic cornstarch to quickly soak up moisture.
From USDA Organic deodorant (fear not--it works!) to a lotion "bar" and nontoxic dry shampoo, these beauty products take natural to the next level.
Great picks. Is there a way to get a complete list of beauty and baby brands participating at Expo East?