More food and beverage brands than ever are flooding into the natural products industry. Brand packages are a kaleidoscope of colors and shapes, which can be overwhelming. If you're having trouble finding your favorite natural product on the store shelf, check out these five products that have recently redesigned their brand.
Bobo's achieved the impossible with its new packaging rebrand: refresh the look but maintain the original packaging just enough so dedicated consumers can still find it. The new package features more transparent plastic, allowing shoppers to better see the oat-based bar, and the signature mascot, owner and founder Beryl Stafford making Bobo’s in her home kitchen—just how she started the company back in 2003.
Dubbed a “happiness flask” by the company, Nomva’s new design highlights the product’s probiotics and USDA Organic ingredients by moving these signifiers up to the top of the package, where consumers are more likely to look first. Also notice that Nomva loosened up its flavor names. “Kale Pack” becomes “Kale Yeah" and “Apple Pack” becomes “Applestack.” Such cheeky names help make the product seem fun, approachable and tasty.
For their first rebrand in 30 years, the goat cheese mavens at Cypress Grove refreshed their logo with classy monotone colors and a silhouette of goats taking refuge beneath a cypress tree. Notably, the company removed the French word “chevre” from its logo—a decision that highlights the brand’s all-American (not French) roots.
This legacy juice brand employed cheeky, whimsical illustrations on its new packaging to connote a hand-hewn feel. (The illustrations were actually created by Genesis production employee Idahel Flores.) Also new: The company updated juice names to better reflect their origin and chief flavors. So, “Genesis Organic Apple Juice” is now named “Pacific Northwest Apple,” given that most of the apples were grown in Oregon and Washington.
What a radical departure from the original packaging! Rather than bright and campy, Living Intentions went sleek and modern to showcase its contemporary take on breakfast and snacking: preservative-free blends, wholesome fruits, nuts, and sprouted seeds and grains. The iridescent material and angled accents will pop when placed next to other natural cereals and snacks, as most boxes feature farm-y, eco-imagery like leaves, fields of grains and muted tones.
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