At this year's Natural Products Expo West, New Hope Natural Media offered natural, organic and healthy brands the opportunity to show off their new product launches to a very influential audience: the media. Press members, in turn, were able to see, try and test these products before hitting the more than 3,500 booths on the busy show floor.

For the first time, journalists this year were able to vote for their favorite product from the press room showcase. The result was the Best of the West Press Award. This year's winner was Chobani Greek Yogurt's Nonfat Black Cherry. Learn more about this winning brand and the runners up for the 2011 Best of the West Press Award.