If Emerita's tampon revolution is any indication, natural and organic feminine hygiene products are catching the attention of consumers. Brands such as Emerita are going beyond simply stocking shelves with their products—they're engaging women in discussion about why to choose them.
This product category has seen great growth in the mass market. In fact, natural and organic feminine hygiene products were the star of the Natural & Organic Personal Care category in 2010, with sales growing 9 percent to $2.8 billion while the entire N&OPC category grew 6 percent, according to Nutrition Business Journal.
See what else grew in the N&OPC category—cosmetics, nail care, fragrances and more—in NBJ's Natural & Organic Personal Care Data Charts.