The USDA Organic seal adorns everything from salsa to soda pop these days, but it isn’t the only ecolabel on the block. In fact, a growing number of foods are sporting designer tags that testify to their health benefits and environmental appeal. Here are six seals you may have seen at a supermarket near you—and why you should pay attention.


Who’s behind it

What it means

What it’s on

Certified Humane

Humane Farm Animal Care (www.Certified

The animals have plenty of space, loving care, and are fed antibiotic- and hormone-free chow.

Murray’s All-Natural Boneless Skinless Chicken Breasts

Certified Vegan

Vegan Action (

Your food contains absolutely no animal products.

Putney Pasta Soy Ravioli

Fair Trade Certified

TransFair USA (www.TransFair

The farmers who grew your coffee beans, chocolate, or tea have decent living conditions, receive a fair price, and use sustainable growing methods.

Endangered Species Supreme Dark Chocolate Bar

MSC Fish

The Marine Stewardship Council (

The fish was raised in a sustainable fishery, one that protects wild fish supplies.

Whole Catch Wild Alaskan Salmon Burgers

Whole Grain Stamp

The Whole Grains Council (www.WholeGrains

At least 8 grams of whole grains are in each serving.

Barbara’s Bakery Honey Rice Puffins cereal