The USDA Organic seal adorns everything from salsa to soda pop these days, but it isn’t the only ecolabel on the block. In fact, a growing number of foods are sporting designer tags that testify to their health benefits and environmental appeal. Here are six seals you may have seen at a supermarket near you—and why you should pay attention.
| Label | Who’s behind it | What it means | What it’s on |
| Certified Humane | Humane Farm Animal Care (www.Certified Humane.com) | The animals have plenty of space, loving care, and are fed antibiotic- and hormone-free chow. | Murray’s All-Natural Boneless Skinless Chicken Breasts |
| Certified Vegan | Vegan Action (www.vegan.org) | Your food contains absolutely no animal products. | Putney Pasta Soy Ravioli |
| Fair Trade Certified | TransFair USA (www.TransFair USA.org) | The farmers who grew your coffee beans, chocolate, or tea have decent living conditions, receive a fair price, and use sustainable growing methods. | Endangered Species Supreme Dark Chocolate Bar |
| MSC Fish | The Marine Stewardship Council (www.MSC.org) | The fish was raised in a sustainable fishery, one that protects wild fish supplies. | Whole Catch Wild Alaskan Salmon Burgers |
| Whole Grain Stamp | The Whole Grains Council (www.WholeGrains Council.org) | At least 8 grams of whole grains are in each serving. | Barbara’s Bakery Honey Rice Puffins cereal |
| —M.W. | |||