At Natural Products Expo East last October, New Hope Natural Media introduced NewHope360.com, the premiere digital marketplace to connect  suppliers, manufacturers, retailers and enthusiasts of healthy lifestyle products. At Expo West, get ready for NewHope360 2.0, which brings the site  to a whole new level. “Just as Expo West is a way for the natural community to interact in person, NewHope360 2.0 will be a way to digitally foster that community year round,” says Dave Kingsbury, New Hope Natural Media’s vice president of partnership and new product development director.

By March 1, every New Hope product, including all Expo information and the entire content of Natural Foods Merchandiser, Delicious Living, Functional Ingredients and Nutrition Business Journal magazines, will have migrated to the web portal, giving users a one-stop shop for all of their natural-industry needs.

Increased digital functionality and new online community tools will foster broad-spectrum industry interactions.

And there’s much more, but it’s still hush-hush. “The wait will be worth it,” Kingsbury says.