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Organic has grown to 48 percent of the tender-leaf (baby lettuce) category, thanks in large part to Earthbound Farm. Can organic grow it's market share in other areas? More consumer education is needed to overcome price differences, says Myra Goodman, cofounder of Earthbound Farm. Filmed at Earthbound Farm in Carmel Valley, California, at the Monterey Bay Aquarium's Cooking For Solutions Sustainable Foods Institute 2011.