Halloween has come and gone, and as evidenced by the products hitting grocery store shelves, the food industry can change labels at any time to capture holiday sales.

What goes on a label is designed to make their products more marketable. It’s their job.

Which may explain why the food industry is pouring over $21 million dollars into an initiative to keep some things off of their food labels: which ingredients are genetically engineered.

The industry argues that labeling would drive up their costs, and they would have to pass these added expenses on to consumers. But it doesn’t ring true, especially as evidenced in October alone by the number of pink ribbons and Halloween goblins that appear.

So why not label genetically engineered ingredients? The food companies are already labeling these ingredients on their products in other countries.

They are already changing labels every holiday, sports season and cause-driven campaign to capture sales If label changes really cost them, can you imagine the impact on profitability of all of this? The fact is that the industry changes labels year round.

So why the fear of labeling genetically engineered ingredients? Especially when our own companies, Kraft, Coca Cola, Kellogg and other members of the Grocery Manufacturers Association already label genetically engineered ingredients on the products they sell overseas?