Pastures of Plenty, located in Boulder, Colorado, is a 35-acre organic farm with a wonderful and sustainable history. But in this case it doesn’t just show in the taste bursting from the vegetables and herbs grown here—you can actually see it in the rich, vibrant color of the flowers.

The current incarnation of the farm (it actually dates back to 1887) was co-founded by husband and wife Lyle and Sylvia Davis. The organic blooms, which now bring breathtaking beauty to CSA shipments, decorate the tables at the farm’s own field-to-table events, and appear at weddings and other functions all over Boulder, were originally an economic idea.

The bend-over factor

“My friend and neighbor Chet Anderson was the one who taught me about what he called the ‘bend-over factor,’” Lyle Davis told Organic Connections. “Chet said, `You can bend over; you can plant beets; you can till, harvest and bunch them and take them to market, and you can sell them for a buck to two bucks a bunch. But you can do the same things with sunflowers and sell them for ten dollars a bunch.’”

Another reason for the planting of flowers had to do with a much-sought-after bloom for weddings. “When my wife, Sylvia, had done catering a few years back, she’d handled a number of weddings and parties in June where people just coveted peonies,” Davis explained. “Peonies only bloom for three or four weeks out of the year, and they’re a really astonishingly beautiful perennial small-flower bush. When we bought the farm, we had this idea that besides having this little farm, our main crop could be peonies. So, much as people raise turkeys for Thanksgiving, we were going to raise peonies for the wedding season. The combination of Sylvia’s insight into peonies and Chet’s educating me about the bend-over factor led to our growing flowers in combination with vegetables.”

Making the farm work

Despite the financial impetus for growing flowers, the love that shows in Pastures of Plenty’s produce and beautiful blooms is an actual caring for the land that Davis and his wife fought to make economically viable. Davis didn’t do it for the money—in fact he turned his back on a much more profitable venture, simply because he didn’t like the business culture.

Davis was one of the founders of Alfalfa’s Market, one of the very first natural supermarkets that came up in the eighties. This cultural shift was followed not long after by another. “The industry changed again in the early nineties when Whole Foods Market went public,” said Davis. “That was the onset of guys wandering around in suits, when natural foods suddenly started existing on the edges of corporate America.”

As a highly profitable chain, Alfalfa’s Market finally came to the attention of investors. “In 1996, there were decisions made to grow Alfalfa’s,” Davis related. “The idea was to sell off blocks of the company to investment bankers, who were kind of big in the old days of stock clubs, when everybody was making money on this and that and penny stocks. The long and short of it was that the investment bankers forced a sale. Wild Oats bought us and it didn’t take me long to realize that that was a company culture I abhorred. I was just really unhappy, and more or less simultaneously I was fired and I quit—one of those kinds of deals.”

At that point Davis turned his attention to his farm, which he had already been working since 1993, and he soon realized that, solely as a farm, it would not properly support him and his wife and their four children. “For the next year I really worked the farm, and it didn’t take me long to recognize that I wasn’t going to raise four kids on a 35-acre farm,” he said. “I had to come up with some other ideas.”