Nutrition Business Journal Reviews 2009 U.S. Direct-to-Consumer Sales Channels in the Nutrition Industry

As Nutrition Business Journal explores in this report, each direct sales channel faces its own set of opportunities and challenges—and each has been impacted by the economic downturn in different ways and to varying degrees.

New Hope Natural Media's Nutrition Business Journal (NBJ)just published its annual 2010 Direct-to-Consumer Selling in the Nutrition Industry Report. In 2009, more than $15 billion in U.S. nutrition industry sales were generated from non-retail channels, including the Internet, network or multi-level marketers (MLMs), healthcare practitioners, direct response TV (DRTV), direct response radio (DR radio), and mail-order catalogs/direct mail. As Nutrition Business Journal explores in this report, each direct sales channel faces its own set of opportunities and challenges—and each has been impacted by the economic downturn in different ways and to varying degrees.

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