This is the premier insider guide to where the natural products market is now—and where it is headed. Borne from the partnership of New Hope Natural Media's Nutrition Business Journal and Sterling Rice-Group, this chapter of the NEXT Forecast 2013 provides a deep dive into the trends and market forces affecting natural, organic, and functional foods and beverages. It also identifies the products, people, and macro forces that will shape and provide the greatest opportunities for tomorrow's natural, organic, and functional foods and beverages landscape.

Note: This edition of NEXT includes only the Natural, Organic, and Functional Foods and Beverages chapter, and does not include the full report’s Executive Summary Macro Trends or bonus Design Trends section. Compare all four versions of NEXT here.

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