This is the premier insider guide to where the natural products market is now—and where it is headed. Borne from the partnership of New Hope Natural Media's Nutrition Business Journal and Sterling Rice-Group, this chapter of the NEXT Forecast 2013 provides a deep dive into the trends and market forces affecting the natural beauty/personal care, household, and pet products market. It also identifies the products, people, and macro forces that will shape and provide the greatest opportunities for tomorrow's natural living landscape.

Note: This edition of NEXT includes only the Natural Living chapter, and does not include the full report’s Executive Summary Macro Trends or bonus Design Trends section. Compare all four versions of NEXT here.