Penton investment yields digital marketplace that connects the natural, organic, and healthy products industry from supply to shelf
Boulder, CO (October 6, 2010) – New Hope Natural Media, a division of Penton Media, Inc. announced today it launched NewHope360.com, the premiere digital marketplace that connects the natural, organic and healthy products industry from the supplier (source) to the shelf (retailer, consumer). New Hope is the latest portfolio to benefit from Penton’s conversion towards a single digital infrastructure.
“New Hope has been the leading information provider and platform for the natural, organic and healthy products industry for more than 25 years. Our products connect the dots across the industry,” said Fred Linder, president – New Hope Natural Media. “This industry has been built on the entire industry collective working together to develop products valued by consumers. With the Penton investment to build NewHope360, we can now provide a 365-day, 24-hour platform for suppliers, manufacturers, and retailers to connect with one another, to find their next customer, and continue growing the industry,” added Linder.
NewHope360.com features content from well-known New Hope publications. “Each publication brings a specific voice to the site”, said Carlotta Mast, editor-in-chief. Supply and Manufacturing is covered by Functional Ingredients magazine and NPICenter. Natural Foods Merchandiser brings the retailer viewpoint, Nutrition Business Journal provides market research and industry intelligence, and Delicious Living magazine brings the concerns and interests of consumers into the conversation.
At launch NewHope360.com will provide content from existing publications, breaking news, research and other key information about the industry, and timely information regarding New Hope trade shows such as the popular Natural Products Expo. Other features and branded marketing opportunities will be rolled out over 2011.
For further information, contact Jylle Ryan at 303/998-9387.
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New Hope Natural Media (www.newhope.com), a division of Penton Media Inc., the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. As the leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.