What to know: With more responsibility comes more stress—a major beauty villain that can contribute to premature aging. Metabolism also starts to slow in your 30s, which can lead to weight gain even for those who typically have no trouble keeping pounds in check.

What to do:

  • Face fine lines head on. You’ll start to notice pesky creases on your face. In addition to maintaining your daily UV-protective and moisturizing regimen from your 20s (we know you’re still going strong!), address problem areas with targeted skin care products and supplements that contain ingredients such as coQ10, resveratrol, vitamin C, plant stem cells and collagen. Shopper’s tip: Favor companies that have clinical studies to support results or that use high concentrations of active ingredients.
  • Prioritize sleep and relaxation. Stress is linked to chronic immune dysfunction, increased production of reactive oxygen species and DNA damage—all of which contribute to skin aging. Practice yoga, meditate, stay active and social, and aim for eight hours of shut-eye (if that’s not feasible, tack on an extra half-hour per week or squeeze in 20-minute naps). Without enough Z’s, cortisol (the “stress hormone”) increases and attacks collagen. During sleep, your body produces human growth hormone (HGH), which rebuilds and rejuvenates skin cells.
  • Use turmeric. This Ayurvedic spice, which you can also find in supplement form (look for products containing its active antioxidant ingredient curcumin), can protect skin from free radicals and tame inflammation when applied topically and taken orally. According to a study published in the Journal of Cosmetic Dermatology, turmeric not only has anti-inflammation and photo-protective qualities but it can also increase sebum production for overall skin hydration.

Try: Suki Eye Lift Renewal Eye Cream. A patented, high-performance resveratrol joins forces with caffeine (yes, that kind!) to tackle all your peepers’ woes: fine lines, wrinkles, discoloration and puffiness.

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