Now Essential OilsWith strong ties to health, beauty and the DIY artisan beauty movement, essential oils and aromatherapy will continue to grow. This year, brands become more experimental with blends and deliveries. And essential oils aren’t just booming in direct-to-consumer—more retailers are finding success with essential oils and aromatherapy products thanks to the consumer trend toward plant-based foods and heightened interest in artisan beauty products.

The demand for natural or holistic alternatives across all facets of life makes essential oils’ versatility in food and beverage, supplements, household products, and personal care another major contributor to growth. 

[See related: How to choose and use natural fragrances]