What is in this article?:
- 9 natural personal care predictions for 2017
- The gut-skin connection
- Natural beauty is the new craft beer
- Diversifying the natural beauty retail landscape
- It better work better
- Waste-not beauty
- Nontoxic antibacterials go "viral"
- Industry self-regulation is the only way
- Essential oils keep going…and going….
- Better together: pairing topical and ingestible products
Many of the trends shaping the future of natural and organic personal care are manifestations of today’s larger top-of-mind issues—health, environmental sustainability, trust and integrity.
Industry self-regulation is the only way
The least regulated category, there are essentially no restrictions on personal care ingredients, no checks and balances to ensure quality production and no ability of the government to act if a product is found to be unsafe. This means that large conventional brands can use a range of potentially dangerous chemicals; it also means that extremely small companies could be formulating in a dirty bathtub in a basement.
While all of this may sound discouraging, what it has led to is consumer advocacy that has prompted companies to reform; and also organizations and trade associations that unite companies committed to safe cosmetics, such as the Campaign for Safe Cosmetics. Companies are choosing to become certified—USDA Organic, B Corp, Fair Trade, NSF "contains organic," Biodyanamic—in order to prove their commitment to quality. And, above all, responsible companies are committed to full transparency of ingredients, trade secrets, manufacturing processes, sourcing partners and more.