Expect to find natural beauty products outside of 

natural retail stores in 2017. Conventional retail will continue to stock more natural options, while also dabbling in local or regional offerings and building some holistic beauty education into the mix. Meanwhile, more high-end/luxury retailers will bring certified organic, biodynamic and fair trade offerings into their aisles, as opposed to just products simply touting a few plant-based ingredients. Finally, we expect to drugstores, universities, airports and other convenience-oriented retail outlets brining more natural options into the mix.