It’s critical to address the relationship between health and beauty when it comes to natural beauty’s growth, and a key piece of this puzzle is the microbiome—the millions of bacteria and biomes found in and on the human body.  (See related: What you need to know about your microbiome)

The rapidly growing gut-health category is no longer linked only to digestion, according to NBJ's 2016 Healthy Solutions Report, which shows that gut health is increasingly being tied to immunity, brain health and more, including skin health. As a result, we predict that the skin care and nutricosmetics will start capitalizing on the role of healthy bacteria in healthy skin.