Supplements and beauty companies are starting to partner on in-store promotions and marketing efforts to connect topical and ingestible products. One recent example is NeoCell and MyChelle, who worked together to position their vitality-focused products together in the aisles of Sprouts.

Of course, we still see the opportunity for the inside-out and outside-in approach to beauty. And the increasing awareness about the role of the microbiome and healthy bacteria in skin health, could be a strong gateway. Companies that formulate with ingredients that are effective both topically and when ingested also have some big opportunities: think resveratrol, collagen, CoQ10 and more.