Picking a personal care product shouldn’t be like digging into a box of chocolates: You should always know what you’re going to get. That’s why for this year’s beauty awards we chose from the purest options available, heading to the Environmental Working Group’s Skin Deep Cosmetic Safety Database to find those products with a 0- or 1-out-of-10 ranking (meaning the ingredients pose no or a very low hazard). What did we get when we put them to the test? Ten excellent natural picks that do what they promise to—and are free of the startlingly ubiquitous personal care villains, such as 1,4-dioxane and parabens.