Why should you care about saving water? You turn on the tap and a seemingly endless stream of clean, safe, treated water pours out, generally at pretty negligible cost to you. The global water crisis is a sneaky one—and one that will increasingly affect us all (yes, even here in the United States).

At this important session on Saturday, you’ll learn not only how the lack of access to clean water already impacts developing nations, but also about the serious economic implications water issues are expected to have here in the United States, says Ian Silbert, head publisher for MediaPlanet NY and one of the session’s expert speakers.

In sustainability discussions, saving energy (or getting it from alternative sources) tends to get most of the attention. But while solar panels and such can require sizeable initial investments, water conservation measures tend to great bang for the buck: simple, low-tech, and a quick (or immediate) return on investment.

At the session, Jaclyn Bowen, general manager of Quality Assurance International (QAI), and Steve Hagen, director of National Procurement and Engineering at Fresh & Easy Neighborhood Markets (and an expert on designing energy-efficient electrical and refrigeration systems), will outline pragmatic, water-(and money-)saving solutions they’ve implemented in the office and in stores, respectively. Organic-sourcing pioneer Grace Marroquin, of Marroquin Organic International, will talk about how organic businesses, and organic agriculture methods, naturally support water conservation, and can be a part of the long-term solution. Ian Silbert will provide a wealth of information as well as sustainable strategies.

Please join us Saturday from 11:45am to 1:00 pm in the Convention Center’s Ballroom A. The truth is, taking simple steps to save water not only helps protect the planet (and scores points with sustainability-minded consumers), it also saves money.