These cool brands are wielding their business power to inspire positive change in the United States and beyond.


After realizing the dire living conditions in some areas of Haiti, Natierra—makers of superfoods like chia, cacao and goji berries—partnered with the nongovernmental agency Convoy of Hope to feed children in more than 320 schools. For each bag sold, Natierra will give one meal to one child. The company hopes to donate 1 million meals to Haitian children by 2018. 

Back to the Roots

Their tagline says it all: “Let’s undo food.” What started out as a DIY mushroom kit has blossomed into an unwavering mission to educate the next generation about healthy eating and transparently produced ingredients, such as biodynamic wheat. What’s more, Back to the Roots teamed up with local school districts (including the New York City school district, which provides free breakfast to 254,000 students) to improve access to healthy food. 

The Soulfull Project

In addition to selling whole-grain hot breakfast cereals, the founders of Soulfull are working to mitigate hunger in the United States. Soulfull employs a one-to-one model: With each product you buy, the company will donate one serving of its 4 Grain Blend hot cereal to a food bank in your region. 

Wize Monkey Coffee Leaf Tea

Tea made from the leaves of coffee? Believe it! Recognizing that coffee farmers are often employed only during the three-month harvest season, Wize Monkey hires farmers throughout the other nine months in order to provide more stable income in Nicaragua, where coffee is grown. Long term, Wize Monkey is dedicated to inspiring worldwide change in coffee cultivation to foster more value for farmers across all continents. On top of that, coffee leaf tea makes a pretty good cuppa, too.

Brands raising the bar

Kind Bar provides grants and prizes to people and organizations that are making their communities better. 

Kate’s Real Food, maker of bars and snack bites, supports outdoor play and sustainable farming by periodically fund-raising for organizations that focus on those initiatives. 

This Bar Saves Lives partners with respected nonprofits to donate one lifesaving food packet to malnourished children in developing countries for every bar sold. 

GoMacro gives 10 percent of its Peanut Butter MacroBar proceeds to Farm Sanctuary, a nonprofit that rescues abused farm animals and provides them with lifelong homes.  


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