Surrounded by art essentials, women and men form delicate geometric patterns out of coiled recycled newspapers at Mai Vietnamese Handicrafts, a Ho Chi Minh City artisan co-op. The company registers impoverished children in school while employing their parents and family members. Mai's wares have found huge success in the U.S. market, in part thanks to World of Good, one of the most visible names in fair trade. The brainchild of Priya Haji — who cofounded the company with business-school friend Siddharth Sanghvi in 2004 — World of Good has helped build an enduring worldwide market for ethically traded items. In addition to building long-term relationships with producers in developing countries, World of Good donates 10 percent of annual profits to its sister nonprofit of the same name that awards microgrants for community development. Projects have included supplying fresh water to villages in Kenya, refurbishing a kindergarten in Bali, and investing in medical equipment for a free clinic in India. To guarantee that home wares comply with international fair-trade standards, look for the Fair Trade Federation label.
Country of origin ≫ Vietnam