Fourth Annual Organic Summit Gathers Key Stakeholders and Thought Leaders in Boston

Fourth Annual Organic Summit Gathers Key Stakeholders and Thought Leaders in Boston. Bob Scowcroft, Organic Farming Research Foundation and Organic Trade Association receive top honors

Boulder, Colo. (October 20, 2010) —Over two hundred of the organic industry’s top stakeholders, from USDA officials to top organic business executives, engaged in the working forum of the 2010 Organic Summit, held in Boston, Mass., October 13. This year’s conference addressed issues surrounding ingredient and manufacturing trends for organic product development, Non-GMO messagingand the value of Organic in the context of health and wellness.The gathering was co-located with Natural Products Expo East and produced by New Hope Natural Media, a division of Penton Media.

Opening Keynote, Ellen Ruppel Shell, discussed growing organic in a discount culture and shifting consumer mindsets about organic on a fundamental level. Discussions surrounding slowed organic growth threaded their way throughout the 2010 event focusing on contributing factors involved with consumer spending habits. According to Nutrition Business Journal, organic slowed to 5% growth in 2009 with $23 billion in sales. This is in sharp contrast to 2008 when sales grew 12% to $21.9 billion. On a positive note, NBJ expects to see some recovery of growth, with forecasts showing sales reaching $23.9 billion on 7% growth in 2010.


“Growth in the organic food and farm economy remains remarkable in spite of the general downturn” said Bob Scowcroft, Executive Director - Organic Farming Research Foundation.  “That positive upward trajectory is due, in part, to the commitment of so many within the organic industry to work together to achieve our common vision of seeing organic become the leading form of agriculture.”

The Organic Summit concluded with a discussion on past lessons for the future of organic featuring Bob Scowcroft, George Siemon, CEO - Organic Valley Family of Farms, CROPP Cooperativeand Christine Bushway, CEO/Executive Director - Organic Trade Association . The thought leaders called for greater industry unity, focused consumer educational discourse and continued engagement of next generation organic leaders.

Later that evening Scowcroft was awarded with the Spirit of Organic Lifetime Achievement Award by New Hope Natural Media for the contributions he has made to advance Organic. Additional Spirit of Organic award winners included the Organic Farming Research Foundation and the Organic Trade Association for continued excellence surrounding organic agriculture and industry and Paul Gordon who took top honors, winning this year’s Pick of the Harvest at the 2nd Annual Organic Film Trailer Competition, for his trailer for the upcoming film The Happy Poet.



New Hope Natural Media, a division of the Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company’s market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit

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