What is in this article?:
- Move over, Big Mac: LYFE Kitchen plans to bring health to fast food
- Consumers plead for LYFE to come to their towns
- Will LYFE face sourcing issues?
Two former McDonald’s execs team up with an Oprah celebrity chef to launch healthy fast food chain. Consumers applaud the concept, but will sourcing issues slow LYFE’s expansion plans or force it to backpedal on its sustainability goals?
Consumers plead for LYFE to come to their towns
LYFE has already amassed several hundred fans on its Facebook page, where supporters are praising the company’s mission of offering healthier fast food and begging for LYFE to open in their areas. “Please oh please come to LaGrange, GA!” posted one fan.
“It’s about time!” wrote another. “We NEED this in Abilene, TX. There is nothing remotely healthy to eat here, when it comes to restaurants. I hope it will be GMO free and all organic. Some gluten free options would be wonderful, as well.”
Yet another fan offered this sensible advice for LYFE: “Price the menu reasonably, and advertise it as heavily and effectively as McDonald’s. Then I’ll start eating out again.”