What is in this article?:
- Functional food and beverage products sweep India
- Opportunities, challenges abound in India
June conference planned in Mumbai to explore the country's growing appetite for functional nutrition offerings.
Opportunities, challenges abound in India
The world is a big place and offers numerous attractive markets for dietary supplements and functional food and beverage companies. Still, like China, India is one of those emerging nutrition markets that is particularly shiny right now and expected to see a flood of new companies and products over the next decade.
According to Frost & Sullivan, a tide of new functional foods and beverages is already sweeping the country, making it that much more important for suppliers and manufacturers to distinguish their offerings from the competition.
Of course, steep challenges remain for those companies hoping to gain a footing in India's expanding nutrition product market. These include a lack of consumer awareness about the benefits of supplements and functional products, the growing need for clinical trials to substantiate product claims, taste barriers, evolving regulatory issues, and the prevalence of "home remedies" within the Indian culture.