We all want it, we crave it, and—finally—we are demanding the companies we purchase our products from earn it. It begins with answers to simple but critical questions, which more and more people are asking before making a purchasing decision: “Where does this product come from ... and what’s really in it?”
Gone are the days when we’d simply buy whatever was put in front of us. Today’s shoppers and retailers are informed, empowered, and exceedingly selective about how and where they spend their money. They are putting pressure on brands to deliver safer, better, higher-quality products.
Here, we explore the ways in which consumers, brands and retailers are taking this awareness to the next level, and using it to forge a new world of transparency in action.
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