Marketing

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  • Mar 25, 2011
    video

    Latino & Hispanic natural consumers: expert insights

    How can the natural products industry better serve and learn from Latino and Hispanic customers? Get insights on this rapidly growing demographic from Expo West speakers Flor Martin, principal at Synergia, a Hispanic-focused marketing firm, and Martin Lopez, CEO of Herbs of Mexico....More
  • Mar 18, 2011
    video

    Gary Erickson: Finding capital to grow can be a 'struggle' 1

    Clif Bar's founder and CEO discusses why he created White Road Investments....More
  • Mar 16, 2011
    video

    Brendan Synnott explains how to deliver innovation in a world with no 'secret ingredients'

    The Bear Naked Granola co-founder and Revelry Brands CEO discusses why innovation is important and how it can be achieved in an age of transparency and consumer empowerment....More
  • Dec 9, 2010
    audio

    Podcast: Food/supplement convergence tips with Jeff Hilton

    Jeff Hilton, co-founder and chief marketing office of Integrated Marketing Group, based in Salt Lake City, offers marketing and branding tips for the new breed of "hybrid" products....More
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