The natural products industry (or nutrition industry, as it is also called) is made up of a diverse group of businesses, ranging from suppliers to manufacturers to distributors to retailers. These companies touch a wide range of products, including nutritional ingredients, dietary supplements, natural and organic foods and beverages, functional foods and beverages, and natural and organic personal care and household products. Whether they are entrepreneurial start ups or global organizations, the businesses within this vibrant $228 billion global industry face a wide range of opportunities and challenges.

A number of forces are converging to help grow the natural product sales around the world. burgeoning consumer interest in healthful and environmentally friendly products; an aging population that is serious about self care and finding natural alternatives to pharmaceutical drugs; and the continued development of innovative, research-backed products and ingredients that meet true consumer needs will all help to fuel healthy nutrition industry growth well into the foreseeable future.