Brendan Synnott explains how to deliver innovation in a world with no 'secret ingredients'

Brendan Synnott's first innovation in the world of natural products was to create a transparent and convenient packaging that brought granola from the breakfast table into the realm of healthy snacks. Today, as founder and CEO of the investment group Revelry Brands, Synnott is helping other natural, organic and healthy companies build innovation into the DNA of their brands—in transparent and authentic ways. Synnott spoke to NewHope360's Carlotta Mast on the topic of innovation during Natural Products Expo West 2011.