Jessica Rubino

Deputy Editor, Consumer & Digital , New Hope Natural Media

A Boulder, Colo., native, I cover the latest natural products (hence my desk; no, I'm not a hoarder) and personal care trends, science and legislation to help consumers make wise purchasing decisions. I have embraced green as the new black everywhere--except in my closet.

Posts by Jessica Rubino

Do acquired brands still deserve accolades?

When Burt's Bees won our Delicious Living Beauty....More

Dr. Bronner's takes us on a journey from source to bottle

In its new video, Dr. Bronner's explores the power of sustainable, socially conscious sourcing....More

Why Gwyneth Paltrow would want you to check out our Beauty & Body Awards

The safe cosmetics movement is gaining momentum thanks to celebrity endorsements and attention from the mainstream medical community—which is all the....More

More proof cosmetics chemicals pose health risks

The International Federation of Gynecology and the Obstetrics Endocrine Society issue warnings about chemicals that we come into contact with every....More

Celebrate natural beauty: Vote for your favorite products!

Spreading the word about companies doing great things is one small—but very impactful—way to ensure the natural beauty category continues to flourish....More

Why paleo may be the missing link in a natural beauty regimen

There’s a lot right about this rising personal care trend, from leveraging the simplicity we’re craving in beauty and nutrition to capitalizing on....More

Transparency is a movement, not a fad

Various approaches to transparency have taken shape over the past decade, a result of consumer awareness and a new generation of mission-based brands....More

Planting the seed of good-food love with Growe Foundation

When it comes to tackling the biggest issues facing our food system, nothing beats getting into the weeds and connecting with our ingredients....More

Burt's Bees founder leaves behind natural beauty legacy

The infamous co-founder of Burt's Bees remained the face of the brand long after he was no longer with the company, and his impact in the natural....More

Natural personal care tackles the "man"-sumer

As nontoxic personal care becomes top of mind for health-conscious shoppers, more natural products in the category are targeting the "man"-sumer....More

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