Delicious Living Blog

Sorry, but I’m just not that Pinterested

Everyone’s doing it. But I have yet to embrace Pinterest with much enthusiasm. What am I missing?

Maybe it’s just technology fatigue, but I’m not that excited about Pinterest. At least not yet.

In case you’ve been in a cave for the past couple of months, Pinterest is the latest social media darling, a place where you can “pin” photos from anywhere on the Internet to a virtual bulletin board, creating board categories to suit your interests, such as architecture, fashion, cute cats or whatever. It has exploded in popularity, growing from 1.7 million unique visits in September to 7.2 million visits in December 2011, according to

Pinterest is a perfect fit for gorgeous food photos, so it’s a no-brainer for Delicious Living magazine. (Check out my colleague Caren Baginski's 5 tips for using Pinterest.) One of Delicious Living's greatest assets, in my opinion, is our archive of beautiful, professional photography that accompanies our delicious, healthy recipes. In fact, we’re working on increasing that photographic archive for just this reason: People are visual and we eat with our eyes. I’ve heard many times that the number-one reason people make a recipe is because the photograph is so enticing.

So Pinterest is a boon indeed, enabling us to get more eyeballs on those gorgeous photos and, in turn, increase traffic to our website, getting those recipes into the hands (and mouths) of more people. 

That’s all good. But after initially setting up a Pinterest account for myself and for Delicious Living, I’ve already lost enthusiasm. It just feels like the latest demand to fritter away my time, an enticing distraction. I’m already frustrated by trying to understand the “why” of Twitter and I’m easily sucked into Facebook, and now here’s another “must do” medium to fracture my focus, decrease my productivity, exhaust my brain, and compromise my attempt to live a peaceful, attentive life. It tires me out.

Am I missing something? What’s your take on Pinterest: love it or leave it?

Discuss this Blog Entry 4

Chaseme (not verified)
on Feb 7, 2012

Like the photosharring site Instagram, Pinterest is certainly one of the fastest growing websites of the year. A study that just released this month shows that Pinterest drives more traffic than YouTube, LinkedIn, and Google+ combined.

Their secret? In my mind its variety, interactivity, and efficiency.

Variety: No matter what your taste you will find something that piques your interest (no pun intended).

Interactivity: It's this stream of variety that takes you in. It's the draw of generating reactions (likes, comments, or repins) that gets you active.

Efficiency: As they say, "a picture is worth a thousand words" and in this fast moving society there is no better medium to communicate via imagery.

For anyone that is confused what all these social media sites mean, here is an extremely simple analogy (ironically as a picture):

on Feb 13, 2012

I saw that photo ... on Facebook, actually. Very amusing! And interesting that the Pinterest description isn't "here's my favorite photo of a donut" but rather "here's a donut RECIPE." Apparently Pinterest food photos in particular are driving huge amounts of traffic to food websites.

on Feb 13, 2012

I am also new to Tweeter and Pinterest, and somewhat bored by Facebook. Tweeter seems like excess chatter that you could easily lose hours trying to keep up with when the entire conversation/discussion could happen in less than 10 minutes. Facebook could be a great way to share photos and updates with family and friends if you didn't have to weed through useless posts about what people made for dinner last night, how they hate traffic, or current emotional states.

Pinterest, on the other hand, is quick visual eye candy that can entice you or pass by unnoticed in the crowd. It is a great way to see what other people find interesting. That kind of knowledge is beneficial in any business since photos often grab attention more than or just as much as text. You can then explore your new-found interest through a web link, or save it for a rainy day.

So here's my take, spend less time tweeting and facebooking and more time pinning. Eye candy is a sweet treat for the brain.

on Feb 13, 2012

Clearly, I'm going to have to give it another chance...

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