Why “gift-guide season” is one of the most inspiring times to be in natural products industry—and why this year's selection may be the best yet.
Every year as the holidays roll around for the publishing industry, I wonder how I can possibly muster up an inkling of holiday spirit in July. Sure I love my Colorado winters, but for now, my summer wish list (say, a pedicure and functioning fan) should be a greater priority than my loved ones’ holiday wants … With a complete disregard for all of this, the first dreaded subject line pings my inbox: “For Your 2011 Holiday Gift Guide,” and the holiday season at New Hope Natural Media begins.
Nobody likes a Grinch, regardless of the season, I realize. Luckily, by the time I’ve sorted and attempted to organize hundreds of emails, I am more filled with jolly than folly. And before I know it, an entire summer has passed without a fan or a pedicure; the true holiday season has arrived and non-editors can now enjoy Delicious Living's December issue.
For me, the “gift-guide season” (all six months of it) is one of the most inspiring times to be in natural products industry. I become the curator of a myriad of natural products that have wowed us over the past year (including two Natural Products Expos), while revisiting staples that remain favorites among our content team and our friends and families. It shows me how much this industry has grown—and the innovation, diversity and care behind these natural, organic and eco-conscious products. And, perhaps best of all, it proves that the wide range of products can both delight those hard-core “dark green” natural products shoppers around the holidays and encourage others who are making the first steps to improve health and wellness as they enter a new year.
Last year, I went international—searching across the globe for new (to many of us), healthy ways to savor this festive season. The year before, I offered delectable and doable make-at-home presents. This year, I focused on the passions, goals, interests, and philanthropic efforts of our readers. Who knows, come July I may be cultivating a new “favorite.” But this holiday season, I know these selections are perfect for everyone on your list. I can confidently proclaim that this is the best natural gift guide ... ever!
With energy to spare, this passionate giftee appreciates products that support a healthy lifestyle, greener planet, and stronger community.
Epicureans are always plotting their next great meal. These fun, functional gifts support their edible achievements.
Anyone who’s always seeking new ways to fine-tune wellness will relish these gifts that prove staying healthy can be a delicious indulgence.
Doting pet guardians want only the highest quality items for their dogs or cats. Healthy animal gifts are sure to make faces smile and tails wag.