Erica Dermer is founder and head celiac in charge of Celiac and the Beast. She started her website because she felt like she had a new and humorous voice to bring to the gluten-free table, and desperately needed some celiac catharsis through writing and blogging. With a background in marketing and market research and development (including the food and beverage industry), she’s always had a soft spot in her heart for packaged goods, marketing, and branding in the specialty diets industry. It also helps that she’s a self-proclaimed terrible cook, so she relies on many gluten-free products to help her get through her day without burning down the kitchen. She uses humor to get through her diagnosis and living gluten-free in a world full of wheat. As a celiac and gluten-free advocate, her aim is to educate the world about celiac disease and the importance of this wonderful "less than 20ppm" universe we live in. She has partnered with her non-celiac significant other, who not only designs gluten-free themed merchandise for Celiac and the Beast, but is a key taste-tester for the brand. Her first book, "Celiac and the Beast: A Love Story Between a Gluten-Free Girl, Her Genes, and a Broken Digestive Tract" was released in October 2013 and highlights her life with a celiac disease diagnosis and what she's learned along the way.