Carlotta Mast

New Hope Natural Media

A graduate of the Medill School of Journalism at Northwestern University, Carlotta has 15 years of business and health writing experience. For nearly three years, Carlotta Mast led the editorial direction for Nutrition Business Journal, the leading market research and business journal for today’s nutrition and natural product industry executives. Prior to joining NBJ, she was a senior research analyst with The Kelsey Group and a long-time contributor to Delicious Living magazine and other health publications.

Carlotta is a frequent speaker at industry events and conferences, including the NBJ Summit, Natural Products Expo West, the NutriCosmetic Summit and SupplySide West. She has been interviewed about nutrition industry trends, regulatory issues and market performance by numerous media outlets, including The New York Times, NPR, ABC News, USA Today, Ad Age and others.

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Thorne Research lands investment from Helsinn Group 1
The practitioner supplement company and the European pharmaceutical firm are teaming up to launch a line of natural products focused on the cancer supportive care market. Although the opportunity seems ripe, marketing challenges could abound for such a venture.
Functional food and beverage products sweep India
June conference planned in Mumbai to explore the country's growing appetite for functional nutrition offerings.
New dietary guidelines advocate use of supplements (sort of)
The new dietary guidelines released by the U.S. government January 31 advocate that people obtain the daily nutrients they need primarily from food, but acknowledge the need for supplements.
Wilmot to replace Scowcroft as OFRF executive director
Come the new year, the Organic Farming Research Foundation will have a new leader at its helm: Maureen Wilmot, the organization's current deputy director. What does Wilmot's expertise in ocean conservation bring to organic?
FDA drops the hammer on Vigor-25
Male sexual enhancement product being illegally sold as a dietary supplement.
Energy drinks and alcohol often companions for college students
The mixture of alcohol and caffeine is making more than holiday recipe headlines.
China now home to world's largest number of diabetics
92 million Chinese people are diabetic, but 61 percent have yet to be diagnosed.
General Mills, Unilever vow to go green
The world's largest food and packaged products companies are vowing to step up their environmental sustainability efforts.
Study: High-pressure jobs may fuel women's heart attack risk
New research gives women another reason to stamp out work-related stress.
Former NPA exec launches new healthy products association in China
Former executive director of the Natural Products Association’s China office, Jeff Crowther is founder and executive director of a new trade group called the U.S.-China Health Products Association (U.S.-China HPA).
GAO: Supplements and drugs from China lack regulatory oversight
Many fish oil supplements come from China, and two leading supplement trade organizations are considering asking their members to provide country-of-origin labeling on their fish oil products.
Early intervention key to reaping cognitive benefits of algal DHA supplementation
A study published in the November issue of Alzheimer’s & Dementia: The Journal of the Alzheimer’s Association found that algal DHA supplementation may improve memory and learning in older adults with mild cognitive impairments.
Good Housekeeping shines the light on organic and likes what it sees
The U.S. organic industry scored a victory this month in its campaign to educate consumers on why organic products are worth their often premium price.
How to pick a supplement 2
Here are five steps to finding the right supplements and trustworthy brands, plus information on how the FDA regulates supplements.
Safe products for pets
Castor & Pollux Curious Cat Organic Catnip: Sprinkle this treat on scratching posts, or stuff inside an old sock for a
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