Carlotta Mast

New Hope Natural Media

A graduate of the Medill School of Journalism at Northwestern University, Carlotta has 15 years of business and health writing experience. For nearly three years, Carlotta Mast led the editorial direction for Nutrition Business Journal, the leading market research and business journal for today’s nutrition and natural product industry executives. Prior to joining NBJ, she was a senior research analyst with The Kelsey Group and a long-time contributor to Delicious Living magazine and other health publications.

Carlotta is a frequent speaker at industry events and conferences, including the NBJ Summit, Natural Products Expo West, the NutriCosmetic Summit and SupplySide West. She has been interviewed about nutrition industry trends, regulatory issues and market performance by numerous media outlets, including The New York Times, NPR, ABC News, USA Today, Ad Age and others.

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Supplement advertisers, beware: It's not just the FTC and FDA scrutinizing your claims 3
Industry self policing is alive and well in the dietary supplement industry, with trade associations and even companies working to weed out false, deceptive and unsubstantiated advertising. But are these initiatives effective?
Standard Process knows how to keep employees happy and healthy
Wisconsin-based supplement manufacturer wins yet another award recognizing its employee perks.
Lazy Cakes update: Durbin raises concerns with FDA over melatonin-laced food
Senator urges FDA to clarify its authority to regulate foods containing supplement ingredients.
Melatonin-laced Lazy Cakes: supplement or adulterated food? 2
One look at these 'stress-busting' brownies, and it's clear they are destined to be viewed as a snack by consumers. And yet, the manufacturer labels the product a dietary supplement. Is this a problem for consumers and industry?
Thorne Research lands investment from Helsinn Group 1
The practitioner supplement company and the European pharmaceutical firm are teaming up to launch a line of natural products focused on the cancer supportive care market. Although the opportunity seems ripe, marketing challenges could abound for such a venture.
Functional food and beverage products sweep India
June conference planned in Mumbai to explore the country's growing appetite for functional nutrition offerings.
Vitamin Shoppe veteran returns to supplement industry via Twinlab
Tom Tolworthy plans to fuel the company's growth through innovation and acquisition.
Half of American adults take dietary supplements—and they can prove it, CDC reports
Recession fueled growth in supplement sales, but what is expected as the economy recovers?
Chobani Greek Yogurt wins 2011 Best of the West Press Award
The journalists in attendance at the 2011 Natural Products Expo West voted, and their favorite new product was Chobani's Nonfat Black Cherry Greek Yogurt.
Walmart plans for growing U.S. Hispanic population
America's largest retailer says it is integrating Hispanics into every aspect of its marketing, operations and merchandising plans. Are you doing the same?
FDA to scrutinize link between food dyes and hyperactivity 2
Prompted by recent European research, U.S. regulators will convene March 30 to reexamine the safety of artificial colors in foods and beverages.
Radiation fears trigger run on potassium iodide pills in the U.S.
Health experts say the pills are not necessary and can be unsafe, while FDA warns against fake radiation-protection products.
Jack3d and other MHA-containing supplements fuel adulteration, safety concerns 2
Manufacturers claim MHA is a constituent of geranium oil, but testing labs aren't so sure. Meanwhile, sports nutrition experts worry about the safety of MHA pre-workout supplements popular with high school athletes.
The Future of Wellness: Lessons from the 96 percent minority 7
What can be learned from spending hours getting to know those consumers who do not currently buy natural and organic? Lots. We talk with New Hope Natural Media’s ethnographic research team about their first Future of Wellness study.
6 tips for building a break-out natural product brand 3
Any company can redefine its branding approach? Does yours need a facelift?
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