Podcast: Food/supplement convergence tips with Jeff Hilton

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  • File size: 11.08 MB  File type: mp3
Dec 09, 2010

Jeff Hilton is co-founder and chief marketing office of Integrated Marketing Group, based in Salt Lake City, and will present at Nutracon 2011 in the Food/Supplement Convergence Track on "Supplement, Functional Food and Beverage Trends in Product Development and Branding."

Preview his session here, with answers to:

  • What categories of products do you frequently see the most convergence in?
  • After 2009's stall in functional product sales and new product development, how did 2010 shape up? What’s in store for 2011 and beyond?
  • How does packaging play a role in food and supplement convergence?

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