Jeff Hilton is co-founder and chief marketing office of Integrated Marketing Group, based in Salt Lake City, and will present at Nutracon 2011 in the Food/Supplement Convergence Track on "Supplement, Functional Food and Beverage Trends in Product Development and Branding."
Preview his session here, with answers to:
- What categories of products do you frequently see the most convergence in?
- After 2009's stall in functional product sales and new product development, how did 2010 shape up? What’s in store for 2011 and beyond?
- How does packaging play a role in food and supplement convergence?