Omega-3s innovation in cooking oil

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May 10, 2011

Arawana 3A+ cooking oilFish oils in cooking oil? Between issues of oxidation and high heat, if fish oils can make it here, they can make it anywhere.

Listen as Ocean Nutrition chairman Robert Orr tells the inside story about how Wilmar International Ltd worked with Ocean Nutrition Canada for five years on the project – from R&D to marketing including executives. By putting in 130mg per serving EPA/DHA into Arawana 3A+ premium cooking oil – the top SKU in China, the most populated nation on the planet – Wilmar represents the biggest commitment by a CPG company to the omega-3 category.

For the complete story on omega-3s – innovations in supply and the range of finished products, plus pricing trends and the definitive forecast for the year ahead – check out the New Hope Supply Network's Ingredient Intelligence Monograph.


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