As part of OFRF's work to communicate the many environmental and economic advantages of organic, Wilmot said she plans to increase the organization's outreach to other advocacy groups that benefit from organic agriculture.

"My background is in ocean conservation, and when you support organic farming practices, you are helping keep the oceans clean," said Wilmot, who served as the executive director of the Ocean Wilderness Network and the Seatuck Environmental Association prior to joining OFRF. "I want to reach out to the ocean and other conservation communities to build a broader base of support for the organic farmers in this country."

Along with broadening its base, OFRF will also be refining its scope over the next several years. "We will become an increasingly strategic organization," Birmingham said. "We can't fight all battles, and Maureen has a strong sense of what we really need to achieve and what our key strategies should be to do that."