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Christine Bushway, CEO and executive director of the Organic Trade Association talks with Natural Foods Merchandiser's editor-in-chief, Anna Soref about the state of the organic business and the increased consumer confusion over "organic" and "natural."
I still don't get the difference between Natural and Organic from this !!
I agree with first comment. surprising that a rep from the OTA doesn't have a quick, two , three sentence clear answer for "what is organic." Mainly she didn't say the way to really know if a product is truly "organic" is that there is clear labeling from a recognized organic certifier EG Oregon Tilth, or QAI.
I've seen more than a few products labeled "organic" that have no certification seal.
This woman does'nt answer straight. None of the questions recd a direct answer. Perhaps the OTA needs to get a better spokesperson for this job. It was frustrating experience for me and a waste of time listening to her.
