14 top beauty products and trends from Expo West

Weleda turns 90
What better way to represent the growing natural personal care category than by honoring a company that has been thriving for not five, 20, or even 50 years ... happy 90th to Weleda! To celebrate, it's donating a portion ($25,000 by the end of 2011 to be exact) of proceeds to Conservation International and launching new products like its pomegranate line for aging skin.

Derma e Intensive Therapy Foot Crème
I may have been partial to this product after three days on that show floor at Expo West, but that’s only because the combination of Pycnogenol, arnica, and menthol truly is tailor-made for sore, aching feet and helps ease everything from tight muscles to swelling and dryness.

Reserveage Organics CocoaWell Maximum Potency Organic Cocoa with 450 mg Pure Plant Flavonols
Cocoa does your skin good, which is why the latest high-quality supplement from Reservage Organics caught our eye with a combination of cocoa, shown to protect skin from harmful UV rays when consumed internally, green tea, and South American acacia catechu. The flavonol-rich trio can help fight free-radical damage to protect skin in the long haul.

Humphreys Certified Organic Witch Hazel Astringent
A new product with an old heritage courtesy of Humphreys, which has been harvesting this traditional Native American remedy—used to cleanse and soothe skin—in New England since 1854. This year, it introduced the first ever pure USDA Organic Witch Hazel beauty product.

MyChelle Imaging System
At Expo West, Mychelle not only debut its new packaging, which allows consumers to easily navigate store shelves based on colors (that reflect the best products for each skin type), but also the first natural brow and lash thickening serum, and this innovative imaging system. Soon to appear in the Whole Foods personal care section, it uses a 3D consultation device to evaluate skin texture, pores, age spots, and more. Estheticians review the data to offer product recommendations, and once you've tested them, you'll get a follow up photo that tracks the results. I mean, really??

Sun Chlorella Cream
Sun Chlorella has packed its first personal care product with—you guessed it—chlorella, a green algae that contains B vitamins and antioxidants and is used to detoxify the body, and now the skin, too. Ideal for pairing with Sun Chlorella's supplements for a double dose of skin protection.

Vitacare Whitening Gum
This new New York-based company offers an entire oral care system, including mouthwash, toothpaste, and whitening gum, all infused with superfruit extracts, essential vitamins, and calcium. The gums come in acai, pomegranate, and key lime.

NaTrue QR codes
"The feature of natural and organic beauty products lies with the consumer," said Julie Tyrrell, director general of NaTrue, an international non-profit comprised of natural and organic cosmetic manufacturers. NaTrue now stamps certified natural products with a QR code, which consumers can scan to pull up a company's web page that includes ingredient, certification, packaging. and other company information. "What a consumer needs is a holistic overview of what a company is doing."

Mineral Fusion Mineral SPF Brush-On Sun Defense
The first of its kind to hit the natural personal care category, this SPF 30 goes on in a powder form and makes it easy to stay protected all day every day. No sticky residue or unwanted tints.

Emerita Feminine Products
"Romantic beach trip? 90-minute lunch? Take-out and Netflix?" This is Emerita's latest campaign to get women comfortable talking about, well, women's things (join the conversation at ). Since the 1970s, the company has been catering to feminine needs with everything from menopause-relief products to anti-aging creams. Its latest line of feminine hygiene products include a moisturizing cloth, wash, and moisturizer.

Elemental Herbs Sunstick SPF 30
Another awesome sunscreen launch, this facial stick with SPF 30 goes on free from white residue. "Nano?" Nope, which is why the product went through multiple incarnations before landing on store shelves. Plus, I love that Elemental Herbs grows its own organic herbs.

Pacific Perfumes
I couldn't help but be enchanted by these beautiful New Zealand fragrances made exclusively from botanicals and packaged in recycled cardboard. Unwrap to find a cut-out Nikau palm (a decorative tree) and a small wooden pot encasing the scent. So cute! And with a wonderful scent, of course.

Eco Lips One World Fair Trade Lip Balms
Made from Fair Trade Certified cocoa butter and other USDA organic ingredients these luscious lip balms use ingredient combos to help you restore, renew, and relax. Supporting a great cause doesn't hurt either.

Kiss My Face Breath Blast
Kiss My Face expanded its collection of oral care products with these refreshing mouthwashes in spearmint, orange mint, and vanilla mint.